At Squarespace I have been lucky enough to be included in a variety of projects including Art Direction of photo shoots, Marketing Campaigns and structure of layout and work flows.
My primary work load is as a member of the Front Site team, which is the design, build and improvement of Squarespace's customer facing website. We work closely with strategy to create pages and experiences to help our customers, and then are constantly testing to both improve the experience to the benefit of both the consumer and also Squarespace as a company.
The 'Pockets' Campaign was an inhouse shoot that started as a proof of concept as an idea to represent our templates in a different way than many templates are. Instead or using a mockup or just the screens, we concentrated on telling a story about the user within the campaign. Representing our templates in real settings with real users who's clothing represents their interest and type of website.