AKQA and Wieden and Kennedy partnered to design and rebrand the Verizon experience. With a logo from Pentagram, we were asked to create and make guidelines for the entire brand, focusing primarily on digital. This meant creating grids, assets, UI and rules for specific use cases across all media.
We also act as brand ambassadors throughout all digital implementation and as such, are responsible for feedback and iteration of the new brand, as well as clarity on guidelines and uses of specific assets.
A small amount of the outcome of this rebrand can be seen at www.verizonwireless.com.